Growth and Ad strategist who is passionate about life-first business growth that protects your energy and time!
Hi, I'm Joellee!
Wife | Mom to three kiddos | Entrepreneur
Life-first, sustainable Business
growth + Ad strategist
This space was created for high-achieving women who have already built something real, but are tired of growth being tied to constant output. Growth in Alignment is rooted in the belief that sustainable success comes from clear strategy, simple systems, and visibility that doesn’t require you to be “on” all the time.
Here, we focus on building growth engines that run quietly in the background, supporting your business through every season of life. Not more hustle. Not more pressure. Just intentional structure that allows your business to grow without asking you to sacrifice your time, energy, or presence.
If you're finally ready to ditch the hustle and build something that protects your energy and time, let's go...
If your business only grows when you’re pushing, producing, and performing, it’s not supporting your life - it’s consuming it.
Eight years ago, I dove into entrepreneurship and never looked back.
My passion for building my own wildly successful business was fueled by a deeply personal desire to be the stay-at-home mom I had always envisioned myself being. I didn’t want to choose between ambition and presence. I wanted both.
Like many entrepreneurs, I explored dozens of paths along the way. But everything truly clicked when I stepped fully into the world of Meta ads.
Over the last five years, I poured myself into mastering paid traffic and strategy, with my business experiencing its biggest growth in the last two. Since then, I’ve managed over $1.5 million in ad spend and worked with some of the top names in the online business industry.
I’ve always had an entrepreneurial spirit. I wanted freedom, ownership, and the ability to build something that was truly mine - something that created lasting, legacy-level impact for my family.
HERE'S MY STORY...
I could drink coffee 24/7 ☕️ (and I sometimes do!)
I’m equal parts slow living at home + always dreaming up the next travel adventure. ☀️
We live in WA state on a 45/acre horse ranch 🌾
The ocean has my heart (Could you tell from my GIA branding?) 🌴 My goal is to do an ocean or tropical trip once a year!
I homeschool our 3 kiddos 💛
fun facts
Here are some other fun facts.
Right now, I'm probably chasing my kids around while my business grows in the background
As I worked with entrepreneurs at every stage of their journey, a clear pattern began to emerge.
Many of them were hitting a ceiling in their growth - not because they lacked talent, skill, or drive - but because their businesses relied almost entirely on constant visibility.
They were exhausted from the content treadmill.
The pressure to "go viral."
Trying to keep up with ever-changing algorithms.
Feeling like if they slowed down or stepped away, everything would stall.
As I worked with entrepreneurs at every stage of their journey, a clear pattern began to emerge.
Many of them were hitting a ceiling in their growth - not because they lacked talent, skill, or drive - but because their businesses relied almost entirely on constant visibility.
They were exhausted from the content treadmill.
The pressure to "go viral."
Trying to keep up with ever-changing algorithms.
Feeling like if they slowed down or stepped away, everything would stall.
Even highly successful business owners were burning out under the pressure to always be “on.”
And that’s when it became clear to me.
The problem wasn’t their work ethic.
It was the growth model they were following.
That realization became the foundation of Growth in Alignment - a life-first approach to business growth that replaces constant visibility with systems, strategy, and sustainable momentum.
Even highly successful business owners were burning out under the pressure to always be “on.”
And that’s when it became clear to me.
The problem wasn’t their work ethic.
It was the growth model they were following.
That realization became the foundation of Growth in Alignment - a life-first approach to business growth that replaces constant visibility with systems, strategy, and sustainable momentum.
Choose the path that makes the most sense for where you are right now. Whether you’re here to listen, learn, or explore working together, each option below is designed to support sustainable, life-first growth.
